In the US, according to research by Ocean Tomo Consulting, in 1975, the proportion of intangible / tangible assets was reflected in the S&P 500 was 20/80 but now the picture is exactly the opposite: 80% of the price Property value is invisible, including brands, patents, trademarks, industrial designs, prestige, competitive advantages, customer lists, databases, land use rights, etc. It can be said , intangible assets (TSVH) has become an important characteristic of modern technology economy.
In Vietnam, over the past 15 years, the story of some famous Vietnamese brands has been resold to foreign investors at a much higher price than the total value of tangible assets such as P / S (5 million USD, Pho 24 (20 million USD), ICP (60 million USD) or Diana (184 million USD) show that intangible values are gradually recognized when valuing businesses.
Values are not in the books
Although the value of the cultural heritage is quite high, but in Vietnam, they are hardly reflected in the accounting books. Regarding recognition, for brand value, accounting regimes are only recorded to a minimum, known under the concept of "Goodwill" (Goodwill) and shown only when M&A deals occur. out. Goodwill (in which brand name) is not currently classified as intangible asset by the accounting system, but is included in production and business costs or long-term prepaid expenses of the enterprise, thus sometimes the invisible trade advantage becomes a burden to create accounting losses for businesses. Meanwhile, TSHs such as copyright, patents, licensing agreements ... are allowed by the Vietnamese accounting system. write into account 213 (Intangible fixed assets), but because the valuation process is relatively difficult and expensive, many businesses often write this item at the original price or below the real value.
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